Log In


Join LMA at the Crossroads of Cattle & Corn
June 18-22, 2014

Livestock Marketing Association Annual Convention &
World Livestock Auctioneer Championship

Click here to order only BBQ or Awards Banquet tickets
Convention events are hosted at the
Des Moines Marriott
Des Moines, Iowa
Click here to make your reservations.
Last day to book is May 27, 2014
Registration for the LMA Convention Events opens April 15
Want to be part of the LMA Trade Show? Click here to download information.
Wednesday, June 18
  • 8:00 AM - 12:00 PM
    Executive Committee Meeting (Closed Session)
  • 1:30 PM - 3:30 PM
    Region Executive Officer Meeting (Closed Session)
  • 3:30 PM - 5:30 PM
    Membership Services Committee Meeting
    LMA’s Membership Services Committee will discuss new and existing tools available to our membership such as Animal Handling and Employee Education, Livestock Board of Trade risk management tools, and much more. Any resolutions from the committee will be addressed by the Board of Director’s on Friday, shaping the Association’s package of services and providing staff directives on issues. Guests are encouraged to sit in the session to hear the discussion and see the process of the committee.
  • 6:30 PM - 8:30 PM
    LMA Staff Meeting (Closed Session)
Thursday, June 19
  • 7:30 AM - 8:00 AM
    WLAC Committee Meeting (Closed Session)
  • 8:00 AM - 10:00 AM
    Government & Industry Affairs Committee Meeting
    LMA’s Government & Industry Affairs (GIA) Committee will discuss leading regulatory and industry issues ranging from P&S reform to Animal Disease Traceability. Any resolutions from the committee will be addressed by the Board of Director’s on Friday, shaping Association policy and providing staff directives on issues. Guests are encouraged to sit in the session to hear the discussion and see the process of the committee.
  • 10:00 AM - 2:00 PM
    Marketeers Adventureland
    LMA will be hosting a children’s group to Adventureland amusement park located in Des Moines, Iowa. The ticket price includes transportation to and from the park, park admittance, and lunch. Lunch will consist of a hamburger or hot dog, chips, and a drink. Although the amusement park includes a water park, LMA will not be going to the water park. There are still some rides on the amusement side that splash water, such as the log ride. Children of all ages are invited to attend; however, all children under the age of 12 must have a parent attending, and parents of children 12 and over are strongly encouraged to attend. If a parent does not attend, they will be asked to sign a liability waiver before the child can go. If a parent and child would like to stay after the 2:00pm departure time and visit the water park, you will need to sign out with an LMA staff member and arrange for your own transportation back to the hotel.
  • 10:30 AM - 12:00 PM
    Opening General Session
    The official convention kickoff session is one you won’t want to miss! Here we’ll set the tone for the days to follow by hearing from LMA President Tim Starks along with special guest speakers.
  • 12:00 PM - 1:30 PM
    Tradeshow Lunch
    Recharge and fuel up while you join us for lunch in the tradeshow area. This is a great opportunity to visit with exhibitors, get a look at the PAC Auction items up for sale in the evening and learn more about some of our generous supporting sponsors.
  • 1:00 PM - 4:30 PM
    Ladies Wine and Shopping Tour
    The tour will begin by heading to Jasper Winery for a VIP tasting and tour. This 90-minute sit-down educational entertainment begins with wine education covering the steps on how to do a proper wine tasting, history of Jasper Winery and information about the Iowa wine industry. Followed with tastes of their wines and then a tour of their winery to learn how they make wine. The tour will then head to Historic Valley Junction for shopping. Shopping includes antiques, art, and clothing. The farmers market will also open at 4:00pm.
  • 1:30 PM - 8:00 AM
    WLAC Committee Meeting (Closed Session)
  • 1:30 PM - 3:30 PM
    Breakout Workshops
    We need registration numbers for each topic. Pick 3 of 4
    1. How does National Healthcare affect you? — JP Hildebrand
            Health Savings Account
            Defined Contribution Health Plans
            Health Reimbursement Arrangements
            Market requirements under Affordable Care Act
    2. Livestock Handling – Tools to support your handling challenges
      Do you remember the show, MacGyver could always save the day with everyday objects. We’re taking inspiration from MacGyver and Dr. Dee Griffin, to highlight opportunities for improved livestock handling in the auctions and everyday objects that you can use to support your livestock handling program.
    3. Coulda? Woulda? Shoulda? Employment law issues in the livestock marketing industry
      Join LMA attorneys and learn about employment law issues – from hiring to firing and everything in between. As an added bonus, the attorneys will also review the legal information resources that are available on LMA’s newly updated website.
    4. WWW Dot What? Rotating Sessions
         1. The Big 3: Facebook, Twitter & Instagram
         2. Website 101
         3. Media Training: What to do with a camera crew
         4. Question Forum
    Registered Attendees may select three of these workshop topics to attend in a rotation. Contestants are encouraged to attend their first choice workshop at 1:30 pm. The bus for the Semi-finalist briefing will depart after session 1.
  • 2:30 PM - 5:45 PM
    WLAC Semi-Finalist Briefing
    All contestants must ride bus which departs from Des Moines Marriott to Knoxville Regional Livestock Market. Contestants only please.
  • 4:30 PM - 5:30 PM
    Interview Judge Briefing (Closed Session)
    The five interview judges for Friday’s event will review the scoring process and schedule for the day.
  • 6:00 PM - 7:00 PM
    Tradeshow Cocktail Hour
  • 7:00 PM - 9:30 PM
    Welcome Reception & PAC Auction
    Always a guest favorite, the evening offers, dinner, a chance to catch up with other LMA member’s, meet the 31 WLAC Semi-finalists for the first time and enjoy the excitement of the annual LMA-PAC auction. Reigning WLAC Champion Dustin Focht will put his world class chant to work on a wide array of vacation and hunting packages, art, jewelry and home décor in support of the LMA Political Action Committee.
Friday, June 20
  • 11:00 AM - 1:00 PM
    Marketeers Pizza and Bowling
    LMA will be hosting a children’s group to Air Lanes Bowling. Included in the ticket prices is transportation, 2 hours of bowling, shoe rental, pizza, and a drink. Children of all ages are invited to attend; however, all children under the age of 10 must have a parent attending, and parents of children 10 and over are strongly encouraged to attend.
  • 7:30 AM - 9:00 AM
    Tradeshow Breakfast
    Start the morning off right with a hearty breakfast in the tradeshow.
  • 8:00 AM – 9:30 AM
    Board of Directors Meeting (Closed Session)
  • 9:45 AM - 12:00 PM
    Board of Directors & Membership Meeting
    LMA is an association led by its members from the ground up. That’s why it’s important for all members and guests to attend the LMA Board of Directors & Membership Meeting. During this session you will hear reports on industry and service issues, discuss committee recommendations and develop association policy.
  • 12:00 PM - 1:45 PM
    Leadership Luncheon
    2014 marks the start of a new Presidential term for LMA. Hear from outgoing president Tim Starks and meet newly elected LMA President, Directors and committee nominees.
  • 1:50 PM
    WLAC Semi-Finalists Report to Interview Holding Area
  • 2:00 PM - 5:00 PM
    WLAC Semi-Finalist Interviews
    The 31 WLAC semi-finalists will be introduced and interviewed by reigning Champion Dustin Focht. Each contestant will be asked 3 industry related questions and scored by five judges. The interview score accounts for 25% of the total semi-final round score, determining the top ten finalists and 25% of the final score determining the championship placing. Judges will be three members representing each of LMA’s leadership committee’s and two agricultural media representatives.
  • 2:00 PM - 4:30 PM
    WLAC Ring Judge Briefing (Closed Session)
    The five ring judges for Saturday’s Championship sale will review the scoring process and schedule for the day.
  • 5:30 PM
    Busses load for Knoxville BBQ
    Guests are encouraged to take advantage of the courtesy shuttles for transportation to/from the host market BBQ in Knoxville, Iowa. Located approximated 50 minutes from the Marriott. The shuttles will drop off at the BBQ location and be available for return following dinner.
  • 6:30 PM – 10:00 PM
    Knoxville Regional Livestock Market
    Knoxville Int’l Raceway & Fairgrounds
Saturday, June 21
  • 6:30 AM
    WLAC Semi-Finalists Bus Departs for Auction
    All contestants must ride the bus which departs from the Des Moines Marriott. Contestants only please.
  • 6:30 AM
    WLAC Courtesy Bus Begins Rotation
    Seating at the auction is available on a first come basis. The busses will rotate from the Des Moines Marriott to the Knoxville Regional Livestock Market during the competition.
  • 8:00 AM – 5:00 PM
    World Livestock Auctioneer Championship
    Knoxville Regional Livestock Market
  • 6:30 PM - 7:00 PM
    WLAC Awards Reception
  • 7:00 PM
    WLAC Awards Banquet & Auctioneer Ball After three full days of industry leading meetings and exciting championship action you won’t want to miss the climactic finale to the week’s events. One talented auctioneer will leave with unforgettable memories and opportunities ahead as the 2014 World Livestock Auctioneer Champion. Closing our Championship day out in style, Ben LaFleur and the band Crawford County will perform.
Sunday, June 22
  • 8:00 AM – 9:30 AM
    Worship Service
    After a week of fellowship with our friends and family join us in a celebration of the many blessing’s bestowed on us as individuals and an industry.
  • 10:00 AM – 12:30 PM
    All Trails Lead to Retail
    If you are a farmer, rancher, seller, buyer or auctioneer, we’re all responsible for producing safe, wholesome, and healthy beef for retail. Before you leave Iowa, come experience and learn more about the retail side of the beef industry! See how your Beef Checkoff Program works with grocery stores to promote beef through product placement, nutritional education and case-ready products for each of our consumers.


800.821.2048 | 10510 NW Ambassador Drive Kansas City, Missouri 64153 | Email us!