Livestock producers face challenges with land, labor, over-regulation, and input costs. By working together, all industry segments can accomplish so much more than working individually. There is truly strength in numbers, and it will take us all to build a stronger, more sustainable livestock industry. Learn more here.   

Producer Profitability Initiative

Check out the awesome variety of LMA-branded merchandise for you and your crew! Keep coming back for new styles and designs, and let your LMA and Sell at Auction spirit shine.

Industry Alert

Want to teach the story of the auction method of selling livestock?  We can help.

Our new coloring and activity book, Sale Day: A Market Marshals story, and its accompanying crayon pack is now available at no cost to Livestock Marketing Association members. 

Market Marshals

As a member, you gain access to great features such as:

Access to member-exclusive news and information

Become a member

North America's largest membership organization dedicated to supporting, representing and communicating with and for the entire livestock marketing sector.

Check back for more details as we get closer to time.

2024 LMA Annual Convention Producer Profitability Panel

During the 2024 Livestock Marketing Association Annual Convention in Oklahoma City, a panel discussed the challenges that are driving more producers out of the business, as well as the opportunities to make livestock production a sustainable way of life for future generations.

The session was moderated by Russell Nemetz of the Western Ag Network and included panelists Brad Boner from the American Sheep Industry Association and M Diamond Angus Ranch; Carol Medeiros, a certified public accountant and owner of Rancho Casino Angus; Jake Parnell from Cattlemen’s Livestock Market; and Matt Perrier from Dalebanks Angus Ranch.

During the 2024 Livestock Marketing Association Annual Convention in Oklahoma City, a panel discussed the challenges that are driving more producers out of the business, as well as the opportunities to make livestock production a sustainable way of life for future generations.
The panel was moderated by Russell Nemetz of the Western Ag Network and included panelists Brad Boner from the American Sheep Industry Association and M Diamond Angus Ranch, Carol Medeiros, CPA and owner of Rancho Casino Angus, Jake Parnell from Cattlemen’s Livestock Market, and Matt Perrier from Dalebanks Angus Ranch.