Livestock Marketing Association











LMA recognizes Roberts, Marshall, and Costa as “Friends of the Livestock Marketing Industry”

October 8, 2022

Overland Park, Kan.

During the Livestock Marketing Association’s (LMA) annual D.C. Fly In, Retired Senate Agriculture Committee Chairman Pat Roberts (R-KS), Senator Roger Marshall (R-KS), and House Livestock Subcommittee Chairman Jim Costa (D-CA) received the Friend of the Livestock Marketing Industry award for going above and beyond in their legislative service on behalf of the livestock marketing industry. This is the first time in more than 20 years that LMA has given the award.It is the first time legislators have been award recipients. 

“It takes true leadership and quite a bit of grit to be a leader in livestock policy,” said Chelsea Good, LMA Vice President of Government and Industry Affairs. “LMA has been blessed by the leadership of Senators Roberts and Marshall and Representative Costa. They roll their sleeves up, dig into the details, and are willing to stand up for what is right.”

Retired Senate Agriculture Committee Chairman Pat Roberts (R-KS)

Sen. Roberts is the only individual to chair both the House and Senate agriculture committees. He remained true to his Kansas roots throughout his forty years of serving in Washington D.C., prioritizing the interests of the livestock sector. In fact, he was known to some simply as the “Farm Guy.” 

In the 115th and 116th Congresses, Sen. Marshall, who was serving in the U.S. House of Representatives at the time, partnered with Rep. Costa to lead the Securing All Livestock Equitably (SALE) Act. The SALE Act, which passed into law, created a Dealer Statutory Trust. The Dealer Statutory Trust helps to provide sellers of livestock with payment protection during dealer payment defaults. Modeled after the Packer Statutory Trust, the Dealer Statutory Trust gives unpaid sellers of livestock (producers, livestock auction markets, and other dealers) first priority in unpaid-for livestock or, if the livestock have already been resold, the proceeds and receivables from those livestock. Dealer Trust was a top priority for the LMA.

Both Marshall and Costa continue their service to Congress and the livestock industry. Rep. Costa is Chairman of the House Agriculture Committee’s Subcommittee on Livestock and Foreign Agriculture.  Sen. Marshall, who has served in the Senate since 2021, is a member of the Senate Committee on Agriculture, Nutrition, and Forestry.  

“The state of Kansas, and livestock industry as a whole, greatly appreciate the tremendous service of Chairman Pat Roberts,” said Dan Harris, owner of Holton Livestock Exchange in Holton, Kan. and LMA Board Member. “Chairman Roberts served well and was always a champion for competitive livestock marketing businesses like mine. I’m particularly proud of the Holton High School graduate and the impact he has made.”  

Senator Roger Marshall (R-KS)
House Livestock Subcommittee Chairman Jim Costa (D-CA)

“Congressmen Costa has long been a friend of and advocate for the Livestock Marketing Association,” said Jake Parnell, manager of Cattlemen's Livestock Market in Galt, Calif. and LMA Board Member. “His commitment to passing the Dealer Statutory Trust and helping Agriculture navigate the recent supply chain issue are just two examples of the congressman's leadership within our industry. He has made the agriculture community a priority in his more than four decades of service and is beyond deserving of this award. We look forward to continuing our positive relationship and working with Congressmen Costa as he chairs the House Livestock Subcommittee.”   

“It’s pretty cool to have a Senator whose first job was working out back at his local Kansas sale barn,” said Brody Peak, owner of Emporia Livestock Sales in Emporia, Kan. and LMA Board Member. “Senator Marshall really stuck to his guns in making sure Dealer Statutory Trust became law. Thanks to this, cattle producers and sellers now have payment priority in the event of a livestock dealer default, as they should.”

Approximately 50 LMA members and staff traveled to Washington D.C. for the 2022 LMA D.C. Fly In to meet with leaders on issues that matter to the livestock marketing industry. Priority topics included needed changes to the Packers and Stockyards Act to allow livestock auction owners to invest in small packers and to incentivize electronic payment for livestock. In addition to meetings on Capitol Hill, attendees also met with USDA officials and hosted briefings on Capitol Hill about the livestock marketing industry.

About the Livestock Marketing Association

The Livestock Marketing Association (LMA), headquartered in Overland Park, Kan., is North America’s leading, national trade association dedicated to serving its members in the open and competitive auction method of marketing livestock. Founded in 1947, LMA has more than 800 member businesses across the U.S. and Canada and remains invested in both the livestock and livestock marketing industries through member support, education programs, policy representation and communication efforts.


November 2, 2023

Florida auction market bounces back after Category 3 hurricane

As Hurricane Idalia grew closer to Florida’s Big Bend on Monday, August 28 — just two days before it would hit land — many residents were prepping for the storm. But for Alvin “Ab” Townsend and his nephew Rick Greiner, there was a different kind of preparation taking place. Tuesday is sale day at their Townsend Livestock Market, and it was business as usual, despite the uncertainty of what might come. “I started calling some of our buyers,” Greiner says. “And as long as they were going to buy cattle, we were going to have a sale.” So, sell cattle they did. They got through 400 head before they needed to shut down and head home. Early Wednesday morning, the Category 3 hurricane made landfall. Greiner couldn’t get out of his house, but Townsend — along with his wife and sister — were able to drive to the auction market that’s been in the family for four generations. At first, he thought they were at the wrong place. “It didn’t look anything like our place,” Townsend says. “Everything was just on the dirt. The building, our pens, everything was just on the dirt.” Moving On  Before Wednesday had ended, the family had called John Kissee, regional executive officer at Livestock Marketing Association. As longtime members, as well as clients of the association’s Livestock Marketing Insurance Agency, they knew they were covered.  Kissee understood Ab and Rick would want to move quickly but took time to ensure all bases were covered, insurance-wise. Kissee called back the following day, as promised. He told them the tear down and clean up could begin after taking photos to document the damage. By Monday, excavators were scraping the slab where the auction market once stood. Greiner says they had no choice but to move quickly, and they had no intention of missing more than one sale day. They started getting pens up and brainstorming how they’d hold the following week’s auction with less-than-ideal infrastructure.  To be safe, they didn’t advertise. And yet, they still got 400 head. It went well and they doubled their numbers the following week. Of course, there were challenges to selling in such makeshift facilities — like the Tuesday it rained all day and there was no barn to offer cover. But Greiner says they remained grateful through it all. “You don’t have to look very far to see somebody who’s got it worse than what we had,” he says. “We’re just lucky to be back to work and selling good cattle for our good producers.” A Helping Hand Both men are quick to credit the role Livestock Marketing Insurance Agency played in their recovery efforts. “I wouldn’t want to imagine not having Mr. John to call,” Greiner says.  Townsend agrees. “The thing with insurance,” the third-generation auction market operator says, “is you don’t need it until something happens. But then when something happens you better thank the Good Lord you had it. Because what would we have done?” Not only did Kissee and the insurance adjuster make the process a breeze, but Townsend says it never felt like a business transaction. “They’re more than just a company,” he says. “LMIA is a group of people who cares.”