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PRESS RELEASE

Massey Wins 2023 World Livestock Auctioneer Championship

June 14, 2023

OVERLAND PARK, Kan.

Jacob Massey, from Petersburg, Tenn., was named champion at the 2023 World Livestock Auctioneer Championship (WLAC). The championship, now in its 59th year, was held at Arcadia Stockyard in Arcadia, Fla., and presented by the Livestock Marketing Association (LMA).

“I really don’t have the words, but I want to thank the man above for giving me the ability and the talent to get to do what I love every week,” Massey said. “You always have that dream of being a champion, but I was not expecting to hear my name called that night.” 

Massey earned his spot to compete in this year’s competition by making the top 10 at the qualifying event held at Windsor Livestock Auction Co., Inc. in Windsor, Mo. The other contestants also qualified through three qualifying events with the 31st semi-finalist being the reigning Calgary Stampede International Livestock Auctioneer Champion. 

Dean Edge of Rimbey, Alta., earned Reserve Champion honors, and Sixto Paiz from Portales, N.M., was named Runner-Up Champion.

Other top 10 finalists were Andy Baumeister, Goldthwaite, Texas; Leon Caselman, Long Lane, Mo.; Dakota Davis, Waukomis, Okla.; Justin Dodson, Welch, Okla.; Brennin Jack, Virden, Man.; Wade Leist, Boyne City, Mich.; and Curtis Wetovick, Fullerton, Neb. 

Additional semi-finalists were Neil Bouray, Webber, Kan.; Shannon Davis, Winnsboro, Texas; Philip Gilstrap, Pendleton, S.C.; Michael Imbrogno, Turlock, Calif.; Marcus Kent, Dunnellon, Fla.; Lynn Langvardt, Chapman, Kan. (High Score Interview); Ed Leist, Gaylord, Mich.; Lane Marbach, Victoria, Texas; Brandon McLagan, Elmer, Mo.; Jeremy Miller, Fairland, Okla.; Daniel Mitchell, Cumberland, Ohio; Ben Morgan, Organ Cave, W.Va.; Chris Pinard, Swainsboro, Ga.; Jack Riggs, Glenns Ferry, Idaho; Troy Robinett, Decatur, Texas (Rookie of the Year); Jay Romine, Mt. Washington, Ky.; Ethan Schuette, Washington, Kan.; Jeff Showalter, Broadway, Va.; Andrew Sylvester, Wamego, Kan.; Seth Waldroup, Westminster, S.C.; and Tim Yoder, Montezuma, Ga. 

As the new champion, Massey will spend the next year traveling the country, sharing his auctioneering skills with other livestock auction markets and acting as a spokesperson on behalf of the livestock marketing industry and LMA. 

“I’ve always enjoyed going to different markets, even if I’m not auctioneering,” Massey said. “When we take family vacations, and I find out there’s a barn in the area, we’ll make a point to stop just so I can visit. I love the industry and I love cattle auctions, so I’m really looking forward to visiting and selling at markets I’ve never been to and meeting new people.” 

Massey regularly sells for Mid-South Regional Livestock Center, LLC in Unionville, Tenn. and two United Producers, Inc. locations in Columbia and Fayetteville, Tenn.  

A one-hour highlight show from the 2023 competition will air on RFD-TV June 29, with starting times based on local listings. WLAC fans can mark their calendars for the 2024 World Livestock Auctioneer Championship, which will be held June 12-15, 2024, at Oklahoma National Stockyard in Oklahoma City.  


About the Livestock Marketing Association

The Livestock Marketing Association (LMA), headquartered in Overland Park, Kan., is North America’s leading, national trade association dedicated to serving its members in the open and competitive auction method of marketing livestock. Founded in 1947, LMA has more than 800 member businesses across the U.S. and Canada and remains invested in both the livestock and livestock marketing industries through member support, education programs, policy representation and communication efforts.



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November 2, 2023

Florida auction market bounces back after Category 3 hurricane

As Hurricane Idalia grew closer to Florida’s Big Bend on Monday, August 28 — just two days before it would hit land — many residents were prepping for the storm. But for Alvin “Ab” Townsend and his nephew Rick Greiner, there was a different kind of preparation taking place. Tuesday is sale day at their Townsend Livestock Market, and it was business as usual, despite the uncertainty of what might come. “I started calling some of our buyers,” Greiner says. “And as long as they were going to buy cattle, we were going to have a sale.” So, sell cattle they did. They got through 400 head before they needed to shut down and head home. Early Wednesday morning, the Category 3 hurricane made landfall. Greiner couldn’t get out of his house, but Townsend — along with his wife and sister — were able to drive to the auction market that’s been in the family for four generations. At first, he thought they were at the wrong place. “It didn’t look anything like our place,” Townsend says. “Everything was just on the dirt. The building, our pens, everything was just on the dirt.” Moving On  Before Wednesday had ended, the family had called John Kissee, regional executive officer at Livestock Marketing Association. As longtime members, as well as clients of the association’s Livestock Marketing Insurance Agency, they knew they were covered.  Kissee understood Ab and Rick would want to move quickly but took time to ensure all bases were covered, insurance-wise. Kissee called back the following day, as promised. He told them the tear down and clean up could begin after taking photos to document the damage. By Monday, excavators were scraping the slab where the auction market once stood. Greiner says they had no choice but to move quickly, and they had no intention of missing more than one sale day. They started getting pens up and brainstorming how they’d hold the following week’s auction with less-than-ideal infrastructure.  To be safe, they didn’t advertise. And yet, they still got 400 head. It went well and they doubled their numbers the following week. Of course, there were challenges to selling in such makeshift facilities — like the Tuesday it rained all day and there was no barn to offer cover. But Greiner says they remained grateful through it all. “You don’t have to look very far to see somebody who’s got it worse than what we had,” he says. “We’re just lucky to be back to work and selling good cattle for our good producers.” A Helping Hand Both men are quick to credit the role Livestock Marketing Insurance Agency played in their recovery efforts. “I wouldn’t want to imagine not having Mr. John to call,” Greiner says.  Townsend agrees. “The thing with insurance,” the third-generation auction market operator says, “is you don’t need it until something happens. But then when something happens you better thank the Good Lord you had it. Because what would we have done?” Not only did Kissee and the insurance adjuster make the process a breeze, but Townsend says it never felt like a business transaction. “They’re more than just a company,” he says. “LMIA is a group of people who cares.”